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Microsoft launches search tool in ad blitz.
Byline: Kim Peterson
Feb. 1--Microsoft's MSN division unveiled the final version of its search engine last night and is spending hundreds of millions of dollars to advertise the service as the place to find precise answers quickly.
Starting today, the company said, it will launch a campaign to market MSN Search to 90 percent of consumers in the U.S. with a blitz of advertisements on television and the Web and in print publications. MSN is also looking to grab some attention on Microsoft's Redmond campus today by displaying cars, a tiki hut and a herd of alpacas.
MSN has also redesigned its home page at www.msn.com, cutting back on the number of …
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- MSN LAUNCHES NEW SEARCH ENGINE TO PROVIDE PRECISE ANSWERS.
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News wire article from: Asia Africa Intelligence Wire
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- MSN launches new search engine.
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News wire article from: Asia Africa Intelligence Wire
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