To our readers and supporters from the new editor.(Advertising Research Foundation's idea of innovation sharing)(Editorial)

THE ADVERTISING BUSINESS is about ideas, creativity, and innovation. It is the DNA of what my former boss Ed Ney called "commercial persuasion." There is no shortage of ideas, creativity, and innovation but we lack meaningful channels to share and codify innovation. Ideas and creativity sooner or later are on public display. Here is where the Journal of Advertising Research (JAR) comes into perspective.

The JAR has the potential to be a platform for sharing innovation--new concepts, theories, insights, models, and tools. Innovation on how strong brands are built; innovation in reaching prospects; innovation in ways of uncovering needs, wants, and perceptions; innovations in understanding commercial persuasion connections; innovations in media or channel planning; innovation …