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COURTSIDE COKE NOT SO SILLY WHEN YOU'VE GOTTA C'MON.
(From Canberra Times)
What a way to have your argument about the nutritional evil of Coke debunked than to have the world's No3 gulping it down at the crucial stage of the Australian Open final.
Parents all over Australia would have been glad their kids were in bed when Lleyton Hewitt reached for a can of coca-cola soft drink late in his match against Marat Safin on Sunday.
But AIS senior sports dietitian Gary Cox said there was merit to Hewitt's seemingly ill- advised choice of drink.
''The research we've done looked at endurance sports, particularly road cycling, and it showed that when you replace sports drinks with coca-cola in the latter third of exercise, it improved time trial performances by about 3 per cent,'' Cox said.
''[Hewitt] would have been getting an increased level of carbohydrates and, we assume, some benefit from the caffeine in the drink in terms of his alertness.'' Flat Coke is commonly used in sports like triathlon and cycling ...
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...ensconced at the top of the soft drink industry, a position it has...ranked No. 1 among all soft drink companies, with a 41.3...overriding theme in much of the soft drink company's advertising this...shooting a quarter into a courtside Coke vending machine.
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Soft drink drivers commonly sustain disabling injuries...popular beverages to retailers; the soft drink manufacturing industry has one of the...s most important food industries-soft drink manufacturing.' Officially dubbed...
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...franchise rights to distribute Pepsi-Cola soft drink products. U.S. District Judge David...s lawsuit challenging the Illinois Soft Drink Industry Fair Dealing Act. One of several...agreed with Marion Pepsi-Cola that the Soft Drink Act protects independent soft drink ...
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...Bill Differs Significantly from Illinois Soft Drink Industry Fair Dealing Act Efforts by...legislators to repeal the 1999 Illinois Soft Drink Industry Fair Dealing Act are creating...to the state's independently owned soft drink bottlers. Enacted in 1999, the Fair...
- Based On Data and Charts, Latest Report on China Soft Drink Market Has...
- Press release article from: M2 Presswire May 28, 2008 700+ words
...Charts, Latest Report on China Soft Drink Market Has Conducted a Thorough...and Timely Analysis on Domestic Soft Drink Market(C)1994-2008 M2 COMMUNICATIONS...data and charts, Report on China Soft Drink Market has conducted a thorough...
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- Press release article from: PR Newswire November 19, 1992 700+ words
...will spur 400 percent jump in Russian soft drink industry by turn of century MOSCOW...today launched a new 2-liter plastic soft drink bottle that will help fuel a 400 percent...five billion liters, in the Russian soft drink market by the year 2000. With today...
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...has announced the addition of China Soft Drink Market Forecast Report, 2007-2008...favourable policies from Chinese government. Soft drink manufacturing, which is a sub-industry...Center, by Sep 2006, the output of soft drink has reached 32.69 million tons; gross...