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Cherilon to take brand beyond just stockings.
Byline: Sukanya Jitpleecheep
Feb. 1--The manufacturer of Cherilon brand stockings is venturing into a new business frontier after four decades as a one-product, one-brand company.
Newcity (Bangkok) Plc, a subsidiary of the Saha group, one of Thailand's leading trading and manufacturing conglomerates, has started to market innerwear to complement its traditional offerings that are worn by nine out 10 Thai women.
The new product line, which the company promises will be "sexy, flashy and private", is the brainchild of Pipop Chokwatana, 29, the third son of Boonpakorn Chokwatana, the founder of Newcity (Bangkok), who wants to speedily grow the ...
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Source: HighBeam Research, Cherilon to take brand beyond just stockings.