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Companies establish commercial paper programs to raise large amounts of working capital as needed, reliably and cost-effectively. Success depends on being able to determine precisely your needs and the likely behavior of the investors who make up your market.
To anticipate the strength of market demand for their paper, issuers must pay greater attention to buyers, especially to their sales history, buying patterns and current financial position. Only the will issuers have a solid basis for projecting both the rollover and new sales patterns for each customer.
The projected cash position of the buyers is an indispensable guide to their appetite for commercial paper and an essential element in planning a …