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Officials at Blue Cross & Blue Shield United of Wisconsin are exploring new joint ventures with area health care providers, including establishing some form of a staff model health maintenance organization.
The insurance company might announce something within a year, and the decision could involve clinic construction, said Thomas Hefty, chief executive officer of Blue Cross.
"My guess would be that a joint venture with some other providers would be our preferred way of doing it," Hefty said. "We have a good service reputation. We have a large database, which lets us manage costs. And we have capital, which is something we didn't have five years ago.