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Diaries just don't go out of fashion.

Asia Africa Intelligence Wire

| January 28, 2005 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Business Line)

Byline: Sravanthi Challapalli

Chennai, Jan. 27 - "THIS is one industry that won't die out so soon, like greeting cards," says a retailer. "It has kept up with the times and innovated suitably so consumers are still interested in it." And electronic versions have not really affected usage as most users prefer to have it written down in black and white.

Diaries are no longer the bland records of appointments and meetings that they were once. They are now available in a profusion of varieties and customised to a range of needs based on profession and pastime. There are diaries to suit every pocket, from Rs 10 pocket diaries to custom-made …

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