AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
First Direct awards UK account to JWT.(Brief Article)
HSBC's First Direct has awarded its pounds 5 million UK account to J. Walter Thompson and CheethambellJWT, as the final stage in its UK consolidation into WPP agencies.
The move sees WCRS relinquish the business after ten years. However, the brand will continue to market itself separately from HSBC, building on the positioning set by WCRS over the past decade.
The account has been slated to move out of WCRS as part of HSBC's pounds 350 million global consolidation since last spring (Campaign, 19 March 2004).
The WPP-owned MindShare, which was given lead …
-
- Citibank launches new UK account.
-
News wire article from: Europe Intelligence Wire
October 31, 2003
700+ words
-
- SABMiller Hires M&C Saatchi to Handle Peroni UK Account
-
Magazine article from: Campaign
October 12, 2012
700+ words
-
- EUROPEAN AGENCIES: DRIVING DIRECT ACROSS EUROPE.
-
Magazine article from: Campaign
October 17, 2003
700+ words
-
- Ad agencies to bid for pounds 40m Direct Line task.
-
Magazine article from: Campaign
July 16, 2004
700+ words
-
- The Annual 2006: Direct Agency of the Year - Rapier.
-
Magazine article from: Campaign
December 15, 2006
700+ words
