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HSBC's First Direct has awarded its pounds 5 million UK account to J. Walter Thompson and CheethambellJWT, as the final stage in its UK consolidation into WPP agencies.
The move sees WCRS relinquish the business after ten years. However, the brand will continue to market itself separately from HSBC, building on the positioning set by WCRS over the past decade.
The account has been slated to move out of WCRS as part of HSBC's pounds 350 million global consolidation since last spring (Campaign, 19 March 2004).
The WPP-owned MindShare, which was given lead …