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NCAHF was profiled in "The Wellness Report" of The London Free Press (3/30/92) of London, Ontario. The mainly favorable piece makes two common errors. First, it describes NCAHF as a "self-professed group." The fallacy in this half-truth is that NCAHF was founded upon basic consumer health education principles, is led by recognized authorities in the field, and is essentially a community consumer health education outreach. Second, after presenting a good case for the consumer protection point of view, a lamenting question is asked as to whether "valid, but as-yet scientifically unproven approaches to health may be unnecessarily maligned." The answer to this question lies …