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Philadelphia office park receives new name, image.

The Philadelphia Inquirer (Philadelphia, PA)

| January 25, 2005 | COPYRIGHT 2005 The Philadelphia Inquirer. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Henry J. Holcomb

Jan. 25--The big red sign atop the old Lee Tire factory, the suburban landmark that was a symbol of Conshohocken's past industrial might, was taken down yesterday.

The 95-year-old plant was converted to office use in the 1980s, and since then the sign had read, "Lee Park" instead of "Lee Tire."

Now, after a $10 million overhaul, it is being renamed "Spring Mill Corporate Center" and given a new image by its owner, Michael O'Neill's Preferred Real Estate Investments Inc. of Conshohocken.

Many motorists still refer to the bend in the Schuylkill Expressway across the river from the building as "Lee Tire Curve," a name long used in radio traffic alerts. O'Neill sought to take advantage of that name recognition for a time.

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