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Supply chain demand for supply.
(From Financial Director)
Byline: Malcolm Wheatley.
The nature of business competition is changing, according to Martin Christopher, director of Cranfield University's Centre for Logistics and Supply Chain Management. A world in which individual companies compete, he says, is instead turning into one in which their respective supply chains compete. An overly fanciful notion, thought some, when Christopher first made this prediction. But today he stands fully vindicated.
For proof, look no further than the high street. Marks & Spencer, once the nation's favourite outfitter, has suffered a torrid few years as rivals such as Tesco, Asda and ...
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