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2005 AD:TECH Study Results -- Internet Marketers Reveal What's Working, What's Not, & 2005 Budget Plans.
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Email campaigns sent to house lists pulled ahead of paid search ads this year to win the crown of top tactic with "great results" as reported by AD:TECH attendees in the annual survey conducted by MarketingSherpa's editors December 2004.
That's right -- despite filters, legislation, overcrowded inboxes, and aging lists, good old email kicked hot-stuff search out of the winner's spot. Here's more specific results data for you...
1. Top and worst performing online ad tactics of 2004
As we noted above, email to house list had the most votes -- with 45% of respondents saying it was "great" and 48% reporting moderate success.
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