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<a href="http://www.accessmylibrary.com/article-1G1-127470187/qualify-sales-leads-products.html" title="Facts and information about How to Qualify Sales Leads for IT Products & Services via Telemarketing.">How to Qualify Sales Leads for IT Products & Services via Telemarketing.</a>
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How to Qualify Sales Leads for IT Products & Services via Telemarketing.
You've done the work. Your Google keywords, webinars, white papers, and shows have generated a database full of leads at your targeted pool of IT departments. So what do you do now? Toss them over the wall to Sales? No, and here's why:
o Send over some not-so-hot leads, and your sales team will stop trusting you. They may even ignore the leads you collect in the future.
o Sales may start their own lead gen programs. This not only hurts your company's brand, but also erodes the marketing department's power within your organization.
The answer? Lead qualification and nurture through telemarketing. It's a bit of a dirty word, telemarketing, but it ...
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