AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
CHALLENGE: "We were growing 25-30% quarter after quarter, but only converting about 4% of our leads to genuine sales opportunities," says Gil Rapaport, VP Marketing for disaster recovery software firm XOsoft.
"We knew how to generate hundreds of leads from search engines and lots of other tools," he adds.
One of his most successful tactics was adding a laundry list of offers as standard top-bar and right-hand-side navigation to nearly every page in the XOsoft site. A whopping 25% of unique visitors converted to leads.
Unfortunately Rapaport was generating such a steady river of leads that the sales team began to call only the ones they ...