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When MyStockOptions.com launched in 2000, granting lucrative stock options was a common incentive across the dot.com landscape. And a belief in ad-driven free content sites was prevalent.
Enter MyStockOptions.com, a free Web site offering practical information and financial calculators for both employers and employees on managing virtual wealth. Then came the bust and offering a niche ad-based free site equaled bankruptcy for most publishers.
Yet MyStockOptions.com has survived. How?
We interviewed site Co-Founder and Editor Bruce Brumberg to discover his hard-won lessons in online content business models, selling subscriptions, selling site ...