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12 Lessons from MyStockOptions.com on Selling Subscriptions, Site Licenses, & Print-to-Online.

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| January 04, 2005 | COPYRIGHT 2005 MarketingSherpa, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

When MyStockOptions.com launched in 2000, granting lucrative stock options was a common incentive across the dot.com landscape. And a belief in ad-driven free content sites was prevalent.

Enter MyStockOptions.com, a free Web site offering practical information and financial calculators for both employers and employees on managing virtual wealth. Then came the bust and offering a niche ad-based free site equaled bankruptcy for most publishers.

Yet MyStockOptions.com has survived. How?

We interviewed site Co-Founder and Editor Bruce Brumberg to discover his hard-won lessons in online content business models, selling subscriptions, selling site ...

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