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Steelers season scores for business networking.
Byline: Teresa F. Lindeman
Jan. 21--In the fourth quarter of last Saturday's Jets-Steelers playoff game, business executives and invited guests in the Constellation Energy suite at Heinz Field got down to real networking. They linked hands and formed a chain with like-minded fans in neighboring suites, hoping Jets kicker Doug Brien would flub.
Brien obliged. "There's nothing like going to a game and basically praying at the end together that the guy's going to miss the field goal," mused John White, director of business development for Constellation.
There is advertising, there is marketing, and then there is business relationship building, and all three have been energetically, synergistically carried on in and around the winning Steelers organization this year.
At the top of the food chain sits The H.J. Heinz Co., Pittsburgh ...
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