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LG Mobile to sign Liverpool FC deal.(Brief Article)

Marketing

| January 19, 2005 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

LG Mobile is preparing for an aggressive move into Premiership football sponsorship, and is on the verge of signing up Liverpool as its first Premier League partner.

The South Korean mobile manufacturer is planning to use football as its main brand-building vehicle in the UK and is keen to secure a high-profile shirt sponsorship as well as handset deals.

Marketing has learned …

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