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The Work: New campaigns UK.(Bartle Bogle Hegarty Ltd., TBWA/London and Lowe (UK))

Campaign

| January 14, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright
 
ONE TO LOOK OUT FOR - AUDI - LETTERS 
CREDITS 
Project: Letters 
Client: David George, brand communications manager, Volkswagen Group 
Brief: Demonstrate that Audis are made from vorsprung durch technik 
Creative agency: Bartle Bogle Hegarty 
Writers: Dave Chalu, Dave Lang 
Art directors: Dave Chalu, Dave Lang 
Planner: Darren Savage 
Media agency: MediaCom 
Media planner: Paul Kershaw 
Production company: Blink 
Director: Pleix 
Editor: John McManus, Johnny Bongo 
Post-production: The Moving Picture Company 
Audio post-production: Bleip 
Exposure: National TV 

Audi is continuing to emphasise its 'vorsprung durch technik' positioning in its latest TV spot for its A6 ...

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