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The Campaign Essay: Adland's hidden talent.
When all your intake is drawn from the same source, creativity can give way to conformity. Looking in unusual places could turn up talent to help agencies break the mould, Rory Sutherland argues.
We rightly idolise Doyle Dane Bernbach's Bill Bernbach for the innovative way he managed his business, but are we overlooking the revolutionary way in which he staffed it? It was packed with people who had been outsiders - drawn, in particular, from two largely untapped ethnic groups.
In 1953, only 92 of the 5,000 listed in the Who's Who in (US) Advertising had visibly Jewish names. Few were Italian. The handful of non-WASP agencies - Grey, for instance - were ...
- Master of the art of persuasion;To Bill Bernbach, advertising was an art, not a...
- Magazine article from: Advertising Age Danzig, Fred November 15, 1999 700+ words
...cyberspace years, Bill Bernbach was ablaze with a fresh...visual copywriter, Bill Bernbach placed his writers...additional evidence of Doyle Dane Bernbach's growing reputation...with some irony, "Bill Bernbach's Book." Among...
- Doyle Dane Bernbach's Barry E. Loughrane expects significant improvement in '84.
- Press release article from: PR Newswire May 22, 1984 700+ words
...May 22 /PRNewswire/ -- Doyle Dane Bernbach's (OTC:DOYL) new chief...philosophy, Loughrane recalled that "Bill Bernbach had a great gimmick about the...officer, or Robert Frost of Doyle Dane Bernbach at 212-826-0200/
- Ned Doyle, a founder of Doyle Dane Bernbach, dead at 86. (obituary)
- Press release article from: PR Newswire March 6, 1989 700+ words
...NED DOYLE, A FOUNDER OF DOYLE DANE BERNBACH, DEAD AT 86 NEW YORK, March...the advertising agency, Doyle Dane Bernbach Inc. (DDB), died at his home...and Grey's Creator Director, Bill Bernbach, decided to form an agency of...
- AVIS MAKES NO. 2 AN ENVIABLE POSITION.(Doyle Dane Bernbach Inc's 1962 campaign...
- Magazine article from: Advertising Age Griggs, Robyn March 29, 1999 700+ words
...deprecating humor had already become trademarks at Doyle Dane Bernbach in 1962. It was also the time when Robert Townsend took...agency, "and I need $5 million worth of impact." DDB's Bill Bernbach agreed to take on Avis, which had been losing money for...
- DDB founder dies at 98: The legacy of Mac Dane; Agency chairman recalls adman...
- Magazine article from: Advertising Age Reinhard, Keith August 16, 2004 700+ words
Byline: KEITH REINHARD Just as Bill Bernbach had set the agency's creative course, Mac Dane was the...recalled the early days of DDB, how Mac and Ned Doyle and Bill Bernbach got together, formed an agency at 350 Madison Avenue in...
- Doyle Dane Bernbach buys Michael-Sellers advertising agency.
- Press release article from: PR Newswire December 7, 1984 700+ words
...Dec. 7 /PRNewswire/ -- Doyle Dane Bernbach (NASDAQ: DOYL) today announced the...chief executive officer of the Doyle Dane Bernbach San Francisco office. "This major...of consumer accounts." The Doyle Dane Bernbach office, which prior to the acquisition...
- Doyle Dane Bernbach International buys Michael-Sellers advertising agency.
- Press release article from: PR Newswire December 7, 1984 700+ words
...Barry Loughrane, president of Doyle Dane Bernbach International Inc. (NASDAQ: DOYL...of consumer accounts." The Doyle Dane Bernbach office, which prior to the acquisition...agency, who becomes chairman of Doyle Dane Bernbach/San Francisco. "Through this move...
- Doyle Dane Bernbach International elects John L. Bernbach as member to the...
- Press release article from: PR Newswire June 28, 1984 700+ words
...recently elected president of Doyle Dane Bernbach's International Division, has been...to the board of directors of Doyle Dane Bernbach International and to the corporation...months. I have complete faith in Doyle Dane Bernbach's management team, and the last...