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Diary: M&C Saatchi education helps diner save choker.(Brief Article)
Here's a tale to warm the hearts in adland at the start of a new year. Consumer advertising saves lives.
Yes, it's true. A man in the US has managed to cheat death because somebody nearby had watched an M&C Saatchi commercial for the Royal Bank of Scotland.
The scene: The Apple Pan, a popular eatery in west Los Angeles, where Mark Rothschild was grabbing a bite. Let Rothschild himself take up the story he has just recounted in a letter to RBS chiefs.
'Seated two stools away from me was a very large, gregarious man animatedly talking to his luncheon companion about the wonderful food at this venerable old restaurant. Some moments later, I heard a strange noise which sounded like choking. I turned and saw this same man hunched over the counter, his head and neck a reddish-violet colour, gasping to ...
- Heimlich Institute Honors RBS for Lifesaving Ad; Royal Bank of Scotland TV Spot...
- Press release article from: PR Newswire September 21, 2004 700+ words
...commercial caught the attention of The Heimlich Institute, which immediately recognized the...Goodwin, to Cincinnati to receive a Heimlich Institute Save-A-Life Award, and Goodwin...accept this award and I wish the Heimlich Institute continued success with its work in...
- CAMPAIGN POSTER ADVERTISING AWARDS 2003: The Viacom Outdoor Award - Best Use of...
- Magazine article from: Campaign October 10, 2003 700+ words
...Client: The AA Creative director: Simon Dicketts Art director: Fergus Fleming Copywriter: Simon Dicketts Typographer: Rob Wilson COMMENDATION...Client: The AA Creative director: Simon Dicketts Art director: Fergus Fleming Copywriter...
- BEST FIRST USE OF POSTERS.
- Magazine article from: Campaign October 13, 2000 700+ words
...media, Vogue.com CREATIVE DIRECTOR: Simon Dicketts ART DIRECTOR: Tiger Savage COPYWRITER...manager, Pfizer CREATIVE DIRECTOR: Simon Dicketts ART DIRECTOR: Malcolm Poynton COPYWRITER...media, Vogue.com CREATIVE DIRECTOR: Simon Dicketts ART DIRECTOR: Tiger Savage COPYWRITER...
- THE BOOK OF LISTS: The 10 Best Recruitment Ads of All Time.
- Magazine article from: Campaign December 17, 2002 700+ words
...ran in the broadsheet press, was enormous, according to Simon Dicketts. 'Hundreds of people applied, and the wonderful thing...adds helpfully. Agency: Saatchi & Saatchi Writer: Simon Dicketts Art director: Fergus Fleming Arguably the most successful...
- No rod of iron for M&C Saatchi's sole-creative chief.
- Magazine article from: Campaign Campbell, Lisa March 17, 2000 700+ words
Simon Dicketts wants the shop to nurture its creative talent Excepting the fact that...doodling on a large white sketch pad, you would never guess that Simon Dicketts is a creative. With his smart attire, polished accent and charming...
- REFRESHED CAMPAIGN.(Brief Article)
- Magazine article from: Campaign November 26, 1999 700+ words
...amp;C Saatchi AUTHOR: Rebecca Munds CREATIVE DIRECTOR: Simon Dicketts ART DIRECTOR: Malcolm Poynton COPYWRITER: Paul Hodgkinson...C Saatchi AUTHOR: Amelia Hibbs, CREATIVE DIRECTOR: Simon Dicketts ART DIRECTORS: Carlos Anuncibay, Max Landrak COPYWRITER...
- The PAG creative planning awards 2001.
- Magazine article from: Campaign November 23, 2001 700+ words
...Communications/ Police AGENCY: M&C Saatchi AUTHOR: Richard Storey CREATIVE DIRECTOR: Simon Dicketts ART DIRECTOR: Fergus Flemming COPYWRITER: Simon Dicketts CLIENT: Home Office/ COI Communications PRODUCT: National Police Recruitment The...
- CAMPAIGN PRESS ADVERTISING AWARDS 2003: The DDS MedBuyer Award - Best...
- Magazine article from: Campaign March 28, 2003 700+ words
...Flat Yes Agency: M&C Saatchi Client: British Airways Creative Director: Simon Dicketts Art Director: Bill Gallacher Copywriters: Simon Dicketts, Matt Eastwood Typographer: Simon Warden Photographer: Richard Maxted COMMENDATION...
- PRIVATE VIEW.(Brief Article)
- Magazine article from: Campaign Moira, Gerry May 19, 2000 700+ words
...travel will continue to lead 21st century air travel Agency: M&C Saatchi Writers: Simon Dicketts and Jeremy Sinclair Art directors: Simon Dicketts and Jeremy Sinclair Director: Chris Palmer Production company: Gorgeous Exposure: National...
- U. California-Los Angeles: UCLA researchers' possible link to malariotherapy...
- News wire article from: The America's Intelligence Wire November 21, 2002 700+ words
...conducted in China by the Heimlich Institute. Steven Peckman, associate...of "Caring World," the Heimlich Institute's online fundraising newsletter...Fahey requested to join the Heimlich Institute, a non-profit organization...
