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Diary: Jo jibe a fitting end to an annus horribilis for DMA.(management of Direct Marketing Association)(Brief Article)
As we go into 2005, the Direct Marketing Association will surely be looking to its members to improve its image and their behaviour.
After DM scooped the dubious top honour in the BBC's Brassed Off Britain poll, you'd have thought the industry would have been pulling out all the stops to make amends. However, looking back over the past 12 months, nothing could be further from the truth.
First comes an unsatisfying end to the long-running saga of the two direct marketers who had a punch-up at the 2003 DMA Awards. Shaun Crawford, of the packaging company DMS, was acquitted after a key witness failed to turn up, leaving the taxpayer to foot the estimated pounds 60,000 bill for the trial. But it ...
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