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Name: Michael Hockney Job: Chief executive, D&AD Professional mission: To make sure D&AD delivers on all three parts of its global mission Personal mantra: It's not who you are but what you do that matters
8.00am Rare moment of peace at the office. Get some writing done.
9.00am Go through ridiculously full diary, e-mails and letters with Sam, my ever-patient assistant. My mail is full of surprises since joining D&AD - one of the joys of being involved with the creative industries.
10.00am Management team meeting. It is mind-boggling the volume of work the D&AD team gets through in a year.
12.00pm The team from The Chase arrives. Ben Casey and Harriet Devoy present the D&AD Congress 2005 communication concept. This year a simplified programme, fantastic speakers; April-June 2005. The Chase comes up with a great idea, which we all love.
1.00pm Lunch with Penny Egan, the chief executive at the Royal Society for the encouragement of Arts, Manufactures & Commerce. We haven't met before. Great ideas exchange. The RSA has a remarkable history and pedigree. I am envious of its premises: lecture hall, exhibition space, members bar and food ... sigh!
2.30pm Claire ...