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The World: Sydney - Leo Burnett wins McDonald's business.(Leo Burnett Australia, McDonald's Australia)(Brief Article)
Leo Burnett Australia has won the core menu items for McDonald's.
Splitting its account for the first time in its 33-year history in Australia, McDonald's has moved (AU)dollars 34.5 million (pounds 14 million) of billings from DDB to Leo Burnett Australia without a pitch. DDB will continue to work on the fast food client's account.
Leo ...
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