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The World: Paris - Lagardere to merge sales house with Le Monde.(Lagardere Groupe S.A. to merge with Le Monde S.A.)(Brief Article)

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| January 14, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The French media group Lagardere has taken a 15 per cent stake in Le Monde, and is planning to merge its sales operation with Le Monde's.

Lagardere Active Publicite and Le Monde Publicite will combine their assets once the investment is completed at the end of the month. Publicis has a 49 per cent stake in both ...

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