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The first year in the life of a sector that revels in sex, football and funny stuff.
15 January 2004: IPC Media gives away more than one million copies of its new men's weekly, Nuts. Backed with pounds 8 million of marketing, Nuts breaks new ground as the first men's weekly to offer a mix of sport, news, TV and sex.
29 January 2004: Just two weeks after the IPC launch, Emap Consumer Media weighs in with its own general interest weekly aimed at men and offering 100 pages of 'girls, football and funny stuff'. Backed by a marketing budget of pounds 8.5 million, Zoo expects to be selling at least 150,000 by the end of its first year.
August 2004: First ABC figures for the two titles are better than many expected. With joint sales of almost half a million (290,000 for Nuts, 200,000 for Zoo), it is clear that the two magazines are creating a whole new publishing sector. It is therefore no surprise to find H Bauer unveiling plans to launch its own men's weekly, Cut.
November 2004: Nuts confirms its leadership of this new sector as its editor, Phil Hilton, scoops the ...