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Quorn awards Farm pounds 8m strategic ad brief.(Quorn Foods)(Brief Article)
Quorn, the meat substitute brand, has handed Farm its pounds 8 million creative and strategic account two months after parting company with J. Walter Thompson.
Farm, which was appointed following a pitch against several unnamed agencies, will continue to use the product's current strapline: 'It might just surprise you.' It will also continue to develop Quorn's positioning as a mainstream healthy eating brand, rather than one that appeals solely to vegetarians.
Over the past two years, the Marlow Food-owned brand has upped its advertising spend from pounds 2 million to pounds 6 million and this year it will continue this trend, adding an additional pounds 2 million to its advertising budget. Guy Longworth, the marketing ...
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