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Euro RSCG's anti-smoking work was the world's third-most-awarded campaign.
Work from two UK agencies was among the five most-awarded DM campaigns in the world, according to the latest Won Report.
Euro RSCG London's 'artery' campaign, featuring images of fat oozing from cigarettes, was the third most-awarded campaign in the world in 2004, while Publicis Dialog's 'hype' work for HP printers came fourth.
The Sydney-based iLeo took first place for its work for Virgin Money Australia, with Heye & Partners Hamburg in second place with a campaign for Unesco.
The report, only the second to be produced, is compiled by Patrick Collister, the former Ogilvy & Mather and EHS Brann creative director. It measures the performance of direct agencies and campaigns in awards schemes around the world.
'Artery' also topped the list of most-awarded UK campaigns, with HP's 'hype' in second place.
Saatchi & Saatchi occupied third and fourth places with work for its charity clients the NSPCC and St Mungo's. In fifth place was work from the former TBWA\ GGT, now called Tequila\ London, with a campaign for the Vauxhall Vectra.