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Govt launches blitz against fly-posting.(Brief Article)

Campaign

| January 14, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The Government is to launch a nationwide crackdown on fly-posting as part of an attempt to clean up run-down neighbourhoods.

Ministers will make it easier to prosecute companies that use the practice and impose fixed penalty notices without taking them to court.

The Government's blueprint says the shake-up will let local authorities police fly-posting more effectively, as they will no longer incur costs by having to prove that the beneficiaries had 'knowledge and consent' of the posters.

It promises that the threat of prosecution will result in 'less fly-posting' and adds: 'The ad industry would benefit from more lawful advertisements and less competition from unlawful advertisements.'

All local authorities will receive ...

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