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Camelot hands two digital creative briefs to Tribal DDB.(Camelot Group PLC)(Brief Article)
Camelot has handed Tribal DDB the online creative briefs for Lotto and Thunderball. Under government regulations, the decision is likely to lead to a full pitch for the lottery operator's digital creative business.
The move comes amid a flurry of activity in the digital sector, set to intensify in anticipation of massive growth.
Won without a pitch, the briefs, to develop awareness and direct response, add creative to the online media buying brief that Tribal has held for four years.
M&C Saatchi's new digital outfit, Play, also made a good start to the year, picking up its first brief, the interactive account for virginbooks.com.
The win includes strategic planning, creative, and media planning and buying for the publisher and retailer, which has historically spent the lion's share of its budget on trade marketing.
Initial work is likely to include a review of brand positioning, with a focus on getting the most out of the Virgin name, plus viral and ...
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