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<a href="http://www.accessmylibrary.com/article-1G1-127049506/tate-amp-lyle-hands.html" title="Facts and information about Tate & Lyle hands CHI entire portfolio.(Clemmow Hornby Inge )(Brief Article)">Tate & Lyle hands CHI entire portfolio.(Clemmow Hornby Inge )(Brief Article)</a>
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Tate & Lyle hands CHI entire portfolio.(Clemmow Hornby Inge )(Brief Article)
Clemmow Hornby Inge has been appointed to the pounds 3 million advertising account for Tate & Lyle following a competitive pitch.
CHI presented against Mustoes and Fallon to secure the business. The pitch was handled by ISBA.
The brief covers the company's entire portfolio, including Tate & Lyle Sugar, Lyle's Golden Syrup and a mass-market, low-calorie product to be launched in September.
The agency will also work with the company on developing a strategy to tackle concerns about rising obesity.
The low-calorie sugar market is becoming increasingly competitive. In September last year, Silver Spoon, the market leader, launched its reduced-calorie variant, Silver Spoon ...
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