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Cdp-travissully joins Bacardi's roster.(contracts)(Brief Article)
Bacardi, the wines and spirits giant, has added cdp-travissully to its roster with a brief to win over more young drinkers across the world to its main Carta Blanca brand.
The assignment is a response to the likely long-term decline in the sales of Bacardi Breezer and the need to lock in young consumers by offering them an alternative.
Cdp-travissully won the campaign, which is to be backed with an estimated pounds 1 million spend, following a six-way pitch involving agencies in the UK and US.
The campaign, to break within the next month, will target people between the legal drinking age and 25, so the initiative is likely to concentrate on viral ads and ...
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