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Liberty holds pitch for store-card task.(plans to make a contract with an advertising agency)(Brief Article)
Liberty, the upmarket department store based in London's West End, is holding a pitch for its direct marketing.
The retailer, which reported strong pre-Christmas sales up 14.2 per cent on last year, wants to appoint an agency to handle the relationship marketing for its store-card.
It is talking to agencies with strong creative reputations including Partners Andrews Aldridge, Tullo Marshall Warren and Tequila\London.
Liberty's customer ...
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