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Garry Lace returns with top Lowe role.(Lowe Group PLC)(Brief Article)

Campaign

| January 14, 2005 | COPYRIGHT 2005 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Lowe's new worldwide boss Tony Wright stuns adland with a show of faith in the former Grey London chief executive.

Garry Lace is set for a sensational return to the agency scene as the boss of the Lowe agency in London.

His appointment as its chief executive ends months of speculation about the future of one of the industry's most colourful and controversial characters, which began after Lace's abrupt departure as the head of Grey London in March last year.

Lace, 37, takes over from Matthew Bull, the South African who has spent the past 20 months attempting to restore the agency to health after a string of multimillion-pound account losses. Bull will remain in London, but assumes the role of worldwide chief creative officer.

The first significant appointment by Tony Wright since his arrival as Lowe's worldwide president and chief executive has stunned the ad community.

Lace left Grey after a hoax e-mail was sent to leading industry figures and Grey clients, ...

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