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Industry giant plans to make card machines a major force in retailing.
American Greetings on July 28 unveiled its plans to bring the CreataCard personalized card system to retailers throughout North America, inaugurating the program at a press conference held at the Grand Hyatt Hotel in New York City.
Addressing an audience of media representatives and business experts, chairman and chief executive officer Morry Weiss announced American's acquisition of Custom Expressions Inc., the firm that introduced CreataCard to the retail arena. American now holds exclusive rights to the system, he said, and will begin shipping thousands of its own CreataCard units to …