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Mobile marketer supports measures to regulate Thai messaging.
Byline: Komsan Tortermvasana
Jan. 5--A home-grown multimedia agency that specialises in mobile marketing and was at the forefront of developing the interactive TV industry, Synergize Co Ltd, has come out strongly in favour of the recent moves to regulate the SMS market.
Stephen Riches, managing director of Synergize, said there were many players who had jumped on the bandwagon recently in the mistaken opinion that they could make quick, easy money, but in most cases, what they earned was nominal after the revenue was shared with the operators and the production houses were taken into account.
"We have to source sponsorships of the prizes or ...
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