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Advanced Micro Devices Seeks To Take Center Stage In Personal Media Players.(INTERNET & TECHNOLOGY)

Investor's Business Daily

| January 04, 2005 | COPYRIGHT 2005 Investor's Business Daily, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: JAMES DETAR

Advanced Micro Devices aims to have a starring role in what some observers believe will be the next hot consumer electronics device -- personal media players.

With PMPs, people can download TV shows, movies or any content from TV set-top boxes or PCs to watch wherever and whenever they want.

AMD on Monday unveiled a new chip, the Alchemy AU1200, designed for PMPs. It'll showcase the product Thursday through Sunday in Las Vegas at the big Consumer Electronics Show, which kicks off with a keynote address from Craig Barrett, chief executive of Intel.

The No. 2 PC chipmaker, AMD, like its larger archrival Intel, is looking for other markets as PC sales growth slows. And the markets they're finding are mostly consumer electronics.

PMPs could be the next must-have consumer gadget, says Dan Shine, director of AMD's personal connectivity solutions group.

PMPs aren't new, but up to now people have had to download content from their TV sets to their PCs, and then from PCs to a PMP.

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