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What Makes Some Blogs So Popular?; They Need Right Mix; The best blogs typically reveal something about the writer, experts find.(INTERNET & TECHNOLOGY)(COMPUTERS MADE PLAIN)
Byline: DAVID ISAAC
Blog. The word doesn't exactly roll off the tongue. It joins the ranks of such words as Slorc, an old acronym for Burma's ruling party, or the equally unpalatable burp.
But a blog, unlike an oppressive regime in Southeast Asia or something caused by gas in your stomach, can be a force for good.
Blog is short for Web log -- a type of Internet Web page. Definitions vary, but a blog is essentially a collection of postings frequently updated by one or more people.
The postings vary from long essays to just links to other Web sites. Sometimes a brief comment accompanies the link. This type of posting tends to be the most common.
Blogs can cover everything, from politics to art to personal anecdotes. But what makes a blog popular? Why do people surf more to some of the 4 million or so blogs and not to others?
Popular blogs are those that reveal something about the person behind them, says Jason Goldman, product manager of Blogger, a Web site acquired by Google in 2003 that lets anyone set up their own blog for free.
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