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Thai printers expect election windfall.
Byline: Chatrudee Theparat
Jan. 4--Local printers are rubbing their hands in anticipation of lavish spending in the upcoming general election campaign, as print advertising remains the most common and effective tool for politicians seeking to get their messages across to voters.
With over 2,000 candidates set to enter the race, each is bound by law to spend no more than three million baht in the election campaign to woo voters.
The general election, expected to result in as much as a three-billion-baht revenue boost for the local printing industry, could spur growth ahead by 15-20 percent, up from about 10-15 percent in 2004, said Kriengkrai ...
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Source: HighBeam Research, Thai printers expect election windfall.