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Thai ad agencies must consider impact of free trade pacts on local business.
Byline: Bamrung Amnatcharoenrit
Jan. 4--The advertising community should focus more on implications arising from free trade pacts and tune their strategies accordingly to produce the results their clients expect, a business leader suggests.
Free trade area (FTA) agreements will have implications on all business sectors, including advertising, according to Chaipranin Visudhipol, president of the Advertising Association of Thailand and managing director of TBWA/Thailand Co.
Free trade agreements will play an increasingly important role in ordinary people's lives, as will economic issues in general, he said. As a result, agencies should take a ...
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Source: HighBeam Research, Thai ad agencies must consider impact of free trade pacts on local...