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Online Search Engines Found The (Ad) Money; Consumers, advertisers both gain with services from Google and others.(INTERNET & TECHNOLOGY)
Byline: PETE BARLAS
Internet search companies found success in 2004, but they face challenges this year ranging from escalating ad prices to changes in consumer behavior to a possible attempt by Microsoft to dominate the sector.
As the Internet attracts more data, more people depend on search engines to find products, services and other information.
But it's only in the last few years that search companies have been able to cash in on their popularity. The turning point was the development of paid search, which lets firms place ads among search results.
Often, advertisers pay only when a consumer actually clicks on their ad. In some cases, advertisers bid for best placement on search results pages.
Google, the most-used search engine, makes more revenue from paid search than any other company. That success fueled its long-awaited, $1.9 billion initial public offering in August.
Google's stock has mostly soared since.
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