Having the will to lead.(MOVER)

People who choose to work in behavioral healthcare work so hard, and for patients who are so needy, that they deserve to have good leadership, says Bill Rusen, who has set out to make himself worthy of their trust. For Rusen, executive director of Cayuga Addiction Recovery Services (CARS) in Ithaca, N.Y., becoming the best leader he can be is his way to serve.

Among his role models are Franklin Roosevelt, because he was able to restore the confidence of a country scarred by Depression; Winston Churchill, because of his ability to motivate people through evocative use of language and imagery; and St. Ignatius, founder of the Jesuits, because "you have to appreciate …