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Pumping on Yourradio.(Media Insider)
Launched as a full-time station on 30 May 2001 as Castle Rock FM 103, after several successful RSLs, Yourradio adopted its new name a little over a year ago. This was primarily because its previous area-specific branding was no longer appropriate after it won an additional licence which quadrupled its original TSA of 50,000. Clydebank and Greenock are now the largest towns in its transmission area, which straddles both sides of the Clyde.
The independent station recently appointed Eddie Startup as managing director. In turn, Startup has brought in the popular Derek McIntyre from Glasgow-based 0.96 as programme controller and breakfast show presenter.
"Three months ago, Yourradio was not operating profitably but now it is," says McIntyre. "The station has been completely restructured and we're going to be very proactive in the future, with a lot of outside broadcasts to build the brand.
"We ...
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