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British music's exposure on overseas radio could be boosted by a new international syndication venture from radio production company Somethin' Else.
Somethin' Else International will look to build on the syndication the company currently provides for its own shows by linking up with fellow production houses to sell their content overseas as well. To support its efforts, the company is taking on more overseas agents, mainly in the US and Asia which are seen as the key target markets.
The company--whose output includes commercial radio's Hit 40 UK--currently syndicates four weekly shows, along with one-off events such as the Brits and the Mobos. It can offer 10 weeks of programming per year, but by teaming up with other production companies it hopes to offer a full year's worth.
Somethin' Else director of commercial radio and talent Steve Ackerman says there is strong demand for UK music overseas and the new division will further extend its reach abroad. "It ...