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Branding News: Design choice - Tesco Clubcard key fob.(Brief Article)
Just consider how often you look at your keys in the course of a day. That's why I think the Tesco Clubcard key fob is such a worthwhile concept.
The Clubcard has been given a smart new look. It's not that different from your familiar old card, but it is eye-catching enough to make you re-evaluate it. It's clean, crisp, and bright, a reflection of the larger Tesco brand.
But the really clever bit is this: with your shiny new card, you get a mini version. It's a fully functional Tesco Clubcard and gets you all your Tesco Club points with your shopping when it's swiped at the till. But it's been shrunk to fit on your keyring.
We all have our keys with us all the time. Now, every time we pull them out, we are reminded of the Tesco ...
- Tesco success drives dunnhumby forward.(dunnhumby served as consultants for...
- Magazine article from: Precision Marketing Davila, Gabriella September 21, 2001 700+ words
...dunnhumby involvement in the launch of the Tesco Clubcard set the route that other database marketers...advertising networks; and the launch of Tesco Clubcard. Heinz's groundbreaking move shocked...customer marketing director and former Tesco Clubcard controller Grant Harrison (PM ...
- LETTER: Tesco Clubcard is best lesson in use of data.(Letter to the editor)
- Magazine article from: Marketing Week February 7, 2008 700+ words
...Mitchell always stimulates with his ideas ("Google gives Tesco Clubcard information technology lesson", MW January 24), but...occasion, I feel his logic has gone off into the ether. The Tesco Clubcard has worked so well not because it is not replicable elsewhere...
- The Tesco Clubcard.(SPOTLIGHT)
- Magazine article from: MMR Jacobson, Greg August 22, 2005 700+ words
...company's adept and aggressive use of technology. The Tesco Clubcard, which was launched a decade ago, is a good example...soared 180% since last year. "One of the reasons why the Tesco Clubcard has proved to be so popular is that the quarterly mailings...
- Marriott forms Tesco Clubcard joint offensive. (News).(Marriott...
- Magazine article from: Precision Marketing February 28, 2003 700+ words
...reward scheme, following its decision to join forces with Tesco Clubcard. Marriott Rewards, which involves 2,300 hotels worldwide...redemption channels for its most loyal customers by offering two Tesco Clubcard points for every [pounds sterling]1 spent in any of its...
- Avis Europe drives into Tesco Clubcard partnership.(Avis Europe PLC, Tesco...
- Magazine article from: Grocer July 24, 2004 700+ words
...customer bases and increase the loyalty of existing customers. Tesco Clubcard director Steve McArdle said: "To have attracted a company...brand and customer loyalty of Avis demonstrates just how far Tesco Clubcard has come." Nick Grandvoinet, director of corporate sales...
- Tesco: You could be a Tesco Clubcard millionaire; EATING OUT TO FUN DAYS...
- Newspaper article from: The Mirror (London, England) October 3, 2002 700+ words
TESCO Clubcard keeps getting better! There's never been a better time to win Tesco Clubcard prizes. Play the new Who Wants To Be A Tesco Millionaire? scratchcard game and you could win 1 Million Clubcard points. Plus there are 3 mIllion chances...
- BOGOF and hopefully you will come back for more: although Tesco Clubcard and...
- Newspaper article from: Brand Strategy January 1, 2003 700+ words
...This move is spurring old schemes back into action, as Tesco Clubcard announces a drive to snap up points partners and WHSmith...the last few months," says Crawford Davidson, head of Tesco Clubcard, explaining the sudden rise in interest in loyalty schemes...
- Tesco Clubcard.(launches marketing promotion)(Brief Article)
- Magazine article from: Grocer June 1, 2002 700+ words
Tesco Clubcard users could win round-the-world trips and flights on Concorde over the next three weeks as the multiple cashes in on its deal with Air Miles through its World Cup soccer promotion.