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Branding News: Design choice - Tesco Clubcard key fob.(Brief Article)
Just consider how often you look at your keys in the course of a day. That's why I think the Tesco Clubcard key fob is such a worthwhile concept.
The Clubcard has been given a smart new look. It's not that different from your familiar old card, but it is eye-catching enough to make you re-evaluate it. It's clean, crisp, and bright, a reflection of the larger Tesco brand.
But the really clever bit is this: with your shiny new card, you get a mini version. It's a fully functional Tesco Clubcard and gets you all your Tesco Club points with your shopping when it's swiped at the till. But it's been shrunk to fit on your keyring.
We all have our keys with us all the time. Now, every time we pull them out, we are reminded of the Tesco ...
- Tesco Clubcard data are invaluable to businesses.
- Magazine article from: Farmers Weekly August 11, 2006 700+ words
...businesses that received detailed consumer information from the Tesco Clubcard database to help with their direct marketing have reported...information requests Q Requests for information from the Tesco Clubcard database are free, but must be performed through your levy...
- The Tesco Clubcard.(SPOTLIGHT)
- Magazine article from: MMR Jacobson, Greg August 22, 2005 700+ words
...company's adept and aggressive use of technology. The Tesco Clubcard, which was launched a decade ago, is a good example...soared 180% since last year. "One of the reasons why the Tesco Clubcard has proved to be so popular is that the quarterly mailings...
- Marriott forms Tesco Clubcard joint offensive. (News).(Marriott...
- Magazine article from: Precision Marketing February 28, 2003 700+ words
...reward scheme, following its decision to join forces with Tesco Clubcard. Marriott Rewards, which involves 2,300 hotels worldwide...redemption channels for its most loyal customers by offering two Tesco Clubcard points for every [pounds sterling]1 spent in any of its...
- Tesco picks Smith & Ouzman.(Tesco Clubcard Deals)(Brief Article)
- Magazine article from: Print Week July 19, 2002 700+ words
...its IT know-how to reaffirm its on-going contract for Tesco Clubcard Deals' direct mail output and to boost productivity by...has doubled since February. The Sussex company supplies Tesco Clubcard Deals with vouchers, incorporating holographic feature...
- BOGOF and hopefully you will come back for more: although Tesco Clubcard and...
- Newspaper article from: Brand Strategy January 1, 2003 700+ words
...This move is spurring old schemes back into action, as Tesco Clubcard announces a drive to snap up points partners and WHSmith...the last few months," says Crawford Davidson, head of Tesco Clubcard, explaining the sudden rise in interest in loyalty schemes...
- Tesco Clubcard answers Nectar with Marriott tie.(joint venture between Tesco...
- Magazine article from: Marketing February 27, 2003 700+ words
...a Marriott hotel. The points can later be redeemed as Marriott Re-wards, Clubcard points or converted to Air Miles. Tesco Clubcard allows customers to collect points at Tesco stores, Tesco.com and Tesco petrol stations. Last year, it struck third...
- IN BRIEF: Tesco Clubcard chief Mann exits.(Brief article)
- Magazine article from: Precision Marketing June 13, 2008 700+ words
Tesco Clubcard director Andrew Mann has been pushed sideways in a move that sees him put in charge of innovation. Although his new role has yet...
- Powergen forges Tesco ClubCard partnership deal.(Brief Article)
- Magazine article from: Marketing August 28, 2003 700+ words
Powergen has signed up to be Tesco ClubCard's biggest rewards partner, as the utilities provider aims to bolster loyalty among its eight million-strong customer base...
- Retail News: Tesco Clubcard links with Yates bar chain.
- Magazine article from: Marketing August 18, 2004 700+ words
Tesco Clubcard is taking the fight to rival Nectar by signing up Yates Group as a redemption partner - the first bar chain to join the supermarket...
- Carnival UK joins Tesco Clubcard.(Brief article)
- Magazine article from: Travel Trade Gazette UK & Ireland April 27, 2007 700+ words
Company insists agents should not feel threatened by tie-up with Tesco's loyalty scheme. Robin Searle reports TESCO Clubcard customers can now use their points to buy a cruise on all four Carnival UK lines following a deal between the supermarket...
