AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Just consider how often you look at your keys in the course of a day. That's why I think the Tesco Clubcard key fob is such a worthwhile concept.
The Clubcard has been given a smart new look. It's not that different from your familiar old card, but it is eye-catching enough to make you re-evaluate it. It's clean, crisp, and bright, a reflection of the larger Tesco brand.
But the really clever bit is this: with your shiny new card, you get a mini version. It's a fully functional Tesco Clubcard and gets you all your Tesco Club points with your shopping when it's swiped at the till. But it's been shrunk to fit on your keyring.
We all have our keys with us all the time. Now, every time we pull them out, we are reminded of the Tesco ...