AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Branding News: Sharwood's set for pack revamp.(Brief Article)

Marketing

| December 15, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sharwood's has overhauled its brand identity and is extending its range of frozen ready meals using revamped packaging.

The Asian food brand hired design agency Vibrandt to create a logo that better reflects its premium positioning. The work is the agency's first for the brand.

Vibrandt's appointment ended Brandhouse WTS's relationship with Sharwood's earlier this year (Marketing, 21 April).

Sharwood's has added ...

Related articles from newspapers, magazines, journals, and more
Sharwood's fills the bowl.(Marketing)(Brief Article)
Magazine article from: Grocer November 6, 2004 700+ words
RHM Frozen Foods is extending its Sharwood's ready meals menu. The manufacturer...Keema and Chicken Korma all join the Rice Bowl portfolio at an rsp of 1.99 [pounds...Completing the latest round of launches are a Sharwood's Noodles of Asia range. Also in a...
New products play key role. (Sharwood's continues to develop the ethnic market)
Magazine article from: Grocer August 6, 1994 700+ words
SINCE the 1980s, Sharwood's has continued to develop and consistently...on year. The market is defined by Sharwood's in terms of the two cuisines which...back of the main meal making market. Sharwood's says it is top in both, with shares...
Gordon Sharwood Appointed Chairman of Paradigm Advanced Technologies, Inc.
Press release article from: Business Wire March 25, 2002 700+ words
...PRAV), announced today that Mr. Gordon Sharwood has been appointed Chairman of Paradigm. Mr. Sharwood joined the Board in October 2001 and has...institutions over the past 45 years. Mr. Sharwood was Chief General Manager of the Canadian...
Code Computerlove revamps Sharwood's online strategy.(J.A. Sharwood and Company...
Magazine article from: Marketing Week August 16, 2007 700+ words
Sharwood's, the Premier Foods-owned brand, has appointed...strategy. Code Computerlove has developed a website for Sharwood's that aims to inspire consumers to use Sharwood's products in their daily cooking and to improve users...
Underwood: the driving force behind 200 lines. (profile of Elaine Underwood,...
Magazine article from: Grocer October 8, 1994 700+ words
...of its [pound]37 m-a-year J A Sharwood business in January. The buyout of the...Group by Tomkins in 1992 has not affected Sharwood in terms of staff cutbacks, which cannot...Indian and Chinese foods, in which Sharwood claims to be category leader, are up...
Sharwood's praised for tailored approach to US.
Magazine article from: Grocer December 19, 1998 700+ words
...Export Awards sponsored by The Grocer. JA Sharwood, which has been exporting for 50 years...export market. After extensive research, Sharwood introduced an easy to use range of products...coupons, recipes and new merchandising. Sharwood's sales to the US have grown 110...
Customers' own brand takes the biggest slice. (Tiffany Sharwood's Frozen Foods)...
Magazine article from: Grocer Whitworth, Mick May 7, 1994 700+ words
...becoming part of RHM in 1986, Tiffany Sharwood's Frozen Foods has expanded its product...Hitchin, commercial director at Tiffany Sharwood's, said: "We set great store in...national distribution service. Tiffany Sharwood accounts for over a fifth of the UK frozen...
Sharwood's on Loyd's premium claim. (Reader's letters: the issues that matter,...
Magazine article from: Grocer Gatward, Jonathan February 8, 2003 700+ words
...of 1.65 [pounds sterling] versus Sharwood's at 1.59 [pounds sterling], this...recipes, both important factors that Sharwood's has always adopted throughout all...a strategy that has contributed to Sharwood's position as the UK brand leader in...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA