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Branding News: Sharwood's set for pack revamp.(Brief Article)

Marketing

| December 15, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Sharwood's has overhauled its brand identity and is extending its range of frozen ready meals using revamped packaging.

The Asian food brand hired design agency Vibrandt to create a logo that better reflects its premium positioning. The work is the agency's first for the brand.

Vibrandt's appointment ended Brandhouse WTS's relationship with Sharwood's earlier this year (Marketing, 21 April).

Sharwood's has added ...

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