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Branding News: Absolut rolls out coloured bottles.(Brief Article)
Absolut is shifting away from its clear bottle design for the first time in the UK with the launch of flavoured vodka Absolut Raspberri.
The variant is bottled in opaque red glass, designed by Pearlfisher to support its positioning as a 'rebellious' flavour and convey the taste of ripened raspberries.
Absolut Raspberri will roll out this month in style bars across the UK. Its ...
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