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Branding News: Low-carb start-up to aim beyond dieters.(JC's Kitchen)(Brief Article)
JC's Kitchen, a low-carb food brand targeting consumers seeking healthy-eating options, will launch in Tesco next year.
The range includes breakfast cereals, toffees, chocolates, savoury snacks and ready meals.
The packaging has been designed to play down the low-carb content and appeal to all consumers, not just those on a low-carb diet.
The brand is the latest in a batch of low-carb products that are distancing themselves from US imports, emphasising their taste credentials and formulation for UK palates.
JC's Kitchen hopes to encourage people who have never purchased low-carb foods to buy into the brand.
The brand's distributor, Petty, Wood, will put a net-carb symbol on packs, giving the carbohydrate count of each product. The symbol is the only element of the design ...
- Real food, real flavour--low carb.(Products & Packs)(JC's Kitchen)(Brief...
- Magazine article from: Food Trade Review January 1, 2005 700+ words
The new range from JC's Kitchen offers consumers an extensive range of low carb foods with a strong...includes Sweet Nut & Oat Cereal Bar and a Milk Chocolate Bar. JC's Kitchen Nut Clusters can be used to replace traditional snack products...
- Tesco enters JC's Kitchen.(Promotions--Products--Packs; Petty, Wood introducing...
- Magazine article from: Grocer December 4, 2004 700+ words
...Wood is entering new territory by introducing a range of low-carb foods into Tesco. The new offerings, branded JC'S Kitchen, are being developed and manufactured by UK-based Natural Balance Foods and exclusively distributed in the UK by...
- Hell's Kitchen: I'd have JC in a fight.. his wife left him because his cooking...
- Newspaper article from: Sunday Mirror (London, England) April 24, 2005 700+ words
HELL'S Kitchen chef Gary Rhodes has threatened to knock...Christophe is the awful way he runs his kitchen. It's ridiculous. "The state of the...complained of the noise coming from the rival kitchen. And proudly revealed that he is a far...
- Sex was wild just like our fights.. JC's a control freak in the kitchen AND...
- Newspaper article from: The People (London, England) April 24, 2005 700+ words
...DAVID BROWN and CLAIRE COLLINS HELL'S Kitchen wildman Jean-Christophe Novelli is a...a burning desire to make it big in the kitchen - and between the sheets. Tina said...and moody after a tough evening in the kitchen. Then after the couple's daughter Christina...
- Sex was wild just like our fights.. JC's a control freak in the kitchen AND...
- Newspaper article from: The People (London, England) April 24, 2005 700+ words
...DAVID BROWN and CLAIRE COLLINS HELL'S Kitchen wildman Jean-Christophe Novelli is a...a burning desire to make it big in the kitchen - and between the sheets. Tina said...and moody after a tough evening in the kitchen. Then after the couple's daughter Christina...
- Hell's Kitchen: Who's hottest in Hell's Kitchen.(News)
- Newspaper article from: The Mirror (London, England) April 23, 2005 700+ words
...accent is no match for JC's drawl. Even...rivals move around the kitchen is poles apart...temperature soars in the kitchen as the evening rolls on JC is animated with...venturing out from his kitchen to serve his hungry customers. JC prowls around like...
- Fall jewelry fashions will feature a touch of spice, JC-K reports. (Jewelers'...
- Press release article from: PR Newswire August 22, 1990 700+ words
...Jewelers' Circular-Keystone (JC-K) magazine. According to JC-K, Americans are basically...developed its own successful test kitchen, and there are a lot of chefs...Americans can dine heartily, JC-K said. Clothes are aimed at...
- A Family Affair.(JC's Hidden Treasures, Merriam, Kansas)(Company Profile)
- Magazine article from: Gifts & Decorative Accessories Gallo, Eliza July 1, 2001 700+ words
...retail venue, to be called JC's Hidden Treasures ("J...merchandise, they turned closets and kitchen cabinets into built-in display...became the "command center" of JC's Hidden Treasures. It was...separated the dining room from the kitchen, and put in a brass cabinet...
