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Branding News: Low-carb start-up to aim beyond dieters.(JC's Kitchen)(Brief Article)
JC's Kitchen, a low-carb food brand targeting consumers seeking healthy-eating options, will launch in Tesco next year.
The range includes breakfast cereals, toffees, chocolates, savoury snacks and ready meals.
The packaging has been designed to play down the low-carb content and appeal to all consumers, not just those on a low-carb diet.
The brand is the latest in a batch of low-carb products that are distancing themselves from US imports, emphasising their taste credentials and formulation for UK palates.
JC's Kitchen hopes to encourage people who have never purchased low-carb foods to buy into the brand.
The brand's distributor, Petty, Wood, will put a net-carb symbol on packs, giving the carbohydrate count of each product. The symbol is the only element of the design ...
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