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First Great Western in 'better service' push.(Brief Article)
First Great Western has signed up actor Leslie Philips to front the launch of an 'improved service'.
The train operator has tied up with sister firm First Great Western Link to create an integrated timetable, offering what it claims are shorter journey times, better punctuality and increased capacity during peak periods.
The timetable goes live this week, backed by outdoor and press ads as well as a four-page advertorial in the Evening Standard that highlight the benefits to passengers. The ads, which have a clock-themed creative, use the line 'Times are changing'.
Radio ads will use Philips' catchphrase 'Ding dong' in the manner of a platform announcement. They also revive ...
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The first phase of the [pounds]63 million redevelopment of London Paddington station has been been completed. Improvements include construction of a retail area and a 27-desk check-in facility for passengers travelling from Paddington to London Heathrow Airport.
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- Final Results.
- Press release article from: PR Newswire May 12, 2004 700+ words
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...with four passenger franchises - First Great Western, TransPennine Express, First Great Western Link (operating suburban services from London Paddington) and First North Western. The Group operates Hull Trains (an open access operator running...
- Axminster Carpets, Britain, has won a contract to supply train operator First...
- Magazine article from: International Railway Journal July 1, 2005 700+ words
Axminster Carpets, Britain, has won a contract to supply train operator First Great Western Link with 3000[m.sup.2] of carpets for its 1.3 million [pounds sterling] dmu refurbishment project.
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- Newspaper article from: Knight Ridder/Tribune Business News November 4, 2004 700+ words
...for its First Great Western service between Penzance and London Paddington -- said profits in the six months to September more than...timetable is integrated with its regional service First Great Western Link next month. New franchises include the TransPennine route...
