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First Great Western has signed up actor Leslie Philips to front the launch of an 'improved service'.
The train operator has tied up with sister firm First Great Western Link to create an integrated timetable, offering what it claims are shorter journey times, better punctuality and increased capacity during peak periods.
The timetable goes live this week, backed by outdoor and press ads as well as a four-page advertorial in the Evening Standard that highlight the benefits to passengers. The ads, which have a clock-themed creative, use the line 'Times are changing'.
Radio ads will use Philips' catchphrase 'Ding dong' in the manner of a platform announcement. They also revive ...