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First Great Western in 'better service' push.(Brief Article)

Marketing

| December 15, 2004 | COPYRIGHT 2004 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

First Great Western has signed up actor Leslie Philips to front the launch of an 'improved service'.

The train operator has tied up with sister firm First Great Western Link to create an integrated timetable, offering what it claims are shorter journey times, better punctuality and increased capacity during peak periods.

The timetable goes live this week, backed by outdoor and press ads as well as a four-page advertorial in the Evening Standard that highlight the benefits to passengers. The ads, which have a clock-themed creative, use the line 'Times are changing'.

Radio ads will use Philips' catchphrase 'Ding dong' in the manner of a platform announcement. They also revive ...

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