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Japanese dining venues gobble up market share.
Byline: Sujintana Hemtasilpa
Dec. 7--As Western cultural influences fade, young Thais are turning on to the lure of Japanese culture, as evidenced by the proliferation of restaurants serving cuisine from the Land of the Rising Sun, not to mention the astounding success of green tea.
At the same time, consumers are seeking out more casual and fine dining places than ever before, while turning away from fast-food outlets, says a restaurant chain operator.
Paisarn Aowsathaporn, the Oishi Group's director of operations, cited projections by Euro Monitor, an international business research firm, which said that Japanese restaurants were enjoying the ...
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