Editorial: Tough times, but AMV is still an ad industry totem.(Abbott Mead Vickers BBDO)(Editorial)

Last week's Campaign front page will have been uncomfortable reading for Abbott Mead Vickers BBDO. Pizza Hut is reviewing its pounds 11 creative account and the agency also faces the prospect of a fight to retain pounds 40 million of BT business as the telecoms giant considers consolidation.

Add to this Homebase's pounds 28 million review and rumours of beleaguered Sainsbury's considering its advertising future and the scale of the challenge facing the agency's restructured management team becomes clear.

What is increasingly obvious is that the immediate future will be a defining period for Britain's largest agency; a time when it needs to make up its mind …